Levi Strauss & Co. has currently concentrated on 3 main aspects proving their sustainability. The first one being Water less innovation where their designers are using more than 20 water-saving finish techniques and till date they have saved more than 1.8billion liters of water and recycled more than 129 millions of water and more than 40% of all Levi’s products are made with Water Less techniques. Their 2020 goal is to make 80% of all Levi’s products made using water less techniques. In their 2050 water strategy, they plan to reduce their water use in manufacturing by 50% in areas of high water stress. The second one being the usage of Better cotton, which trains farmers to  use less water, pesticides, insecticides and synthetic fertilizer when growing cotton plants. Using new agricultural techniques, farmers can reduce their inputs and increase their yields, leading to higher profits and less of an environmental impact. According to their 2018 report 67% cotton sourced from Better Cotton Initiative growers, organic cotton farms or recycled cotton suppliers and in 2019 report they have mentioned that 83% cotton sourced from Better Cotton Initiative, organic cotton farms, or recycled cotton suppliers. The 2019 report stated that they have shifted all of the manmade cellulosics that are  used to only Canopy “Green Shirt” suppliers that have eliminated or are on track to eliminate sourcing from ancient and endangered forest by the end of 2020. The third being Screened chemistry method which involves going beyond restricting substances and serves as a method to screen every formulation before it enters our supply chain. More than 20 of the suppliers have adopted this technique.

In 2007, they started Life Cycle assessment which assess the entire lifecycle impact of a core set of products. The study focused primarily on the company’s U.S. operations and uncovered that the greatest water and energy impact was in two areas: cotton cultivation and consumer care. In 2010, they joined hands with Better cotton Initiative to educate farmers on how they can optimise their yield while minimizing their water and chemical application. In 2018, Better cotton had  scaled from 0 to 67% of LS&Co.’s cotton supply. Another initiative taken was to add a Care Tag for the planet on to the pair of Levi’s jeans which carries a simple message on how consumers can reduce the amount of water they use to care for their jeans. In 2011, the Water less programme was launched, which included a series of  technical innovations that saved water compared with traditional methods. In 2012, they signed  the Joint Roadmap Toward Zero Discharge of Hazardous Chemicals, which initiated collective action with other leading brands to remove hazardous chemicals from apparel supply chains. In 2013, they launched Screened Chemistry, which is an approach to prevent hazardous chemical formulations from entering our supply chain from the outset. In 2014, Levi’s became the first apparel  brand to author a standard for manufacturing water recycling and reuse. They also open-sourced their sustainability techniques by inviting competitors into their innovation lab in San Francisco in 2016, and shared how to apply Water less finishing techniques.

They announced their 2025 sustainability pledge in 2019 which states that the company intends to achieve 90 % reduction in greenhouse gas emissions and use 100 percent renewable energy throughout its facilities, as well as reducing greenhouse gas emissions by 40 percent throughout its global supply chain by 2025.