State | Country: India
Kheoni, was born out of a need to support forests, redefine responsible luxury, and bring the most sustainable wellness and skincare products to customers’ doorsteps. From forest-derived botanicals to eco-friendly packaging, they embrace nature’s wisdom, because true luxury lies in harmony with the world around us.”
Symbolized by the tiger — representing wilderness, prestige, and the power of action — Kheoni reflects a deep commitment to protecting forests and ecosystems. Today, five magnificent tigers roam the lush landscapes of Kheoni, a living testament to its dedication to conservation.
The Problem
The wellness and skincare industry is grappling with multiple challenges:
- Environmental Harm: Over-commercialized and “greenwashed” products often damage both human health and the planet.
- Loss of Sustainable Livelihoods: Tribal and rural communities struggle to sustain traditional eco-friendly practices due to lack of fair opportunities.
- Land Degradation: Once-barren lands, such as Keshar Parvat with no water availability, symbolize the growing threat of deforestation and ecosystem loss.
- Chemical Dependency: Conventional products rely on synthetic ingredients, exposing consumers to harmful chemicals.
Kheoni addresses these challenges by reviving barren landscapes, supporting over 60 small sustainable communities across India, and bringing truly eco-conscious wellness products to people’s homes.
Circular Economy Alignment
Kheoni embodies the principles of the Circular Economy (CE) by embedding sustainability and regeneration into every aspect of its operations:
- 🌱 Use of Natural & Renewable Resources: Products are crafted from essential oils, herbs, and botanicals that are biodegradable and renewable.
- ♻️ Waste Minimization: By-products from sourcing and production are reused or composted, cutting down waste.
- ⏳ Extended Product Life Cycle: High-quality, durable items like solid perfumes, yoga mats, and skincare products reduce frequent replacements.
- 👩🌾 Community Empowerment: Partnerships with 60+ tribal communities ensure fair prices, sustainable livelihoods, and preservation of traditional knowledge.
- 📦 Sustainable Packaging: Recyclable, reusable, or biodegradable packaging helps reduce plastic waste.
- 🌳 Regenerative Practices: Initiatives like tree plantation at Keshar Parvat regenerate ecosystems, aligning with CE’s focus on restoring natural systems.
Impact
🌍 Environmental Impact
- Protects forests and biodiversity through sustainable sourcing.
- Reduces chemical pollution by avoiding synthetic ingredients.
- Promotes waste reduction via eco-friendly packaging and compostable materials.
👥 Social Impact
- Supports 60+ tribal communities across India, fostering sustainable livelihoods.
- Ensures fair trade and inclusivity, empowering marginalized groups.
- Protects cultural heritage by encouraging traditional low-impact practices.
💆 Personal Wellness Impact
- Provides toxin-free, natural skincare and wellness products that improve health and well-being.
- Products like jasmine-based solid perfumes and herbal yoga mats enhance holistic lifestyles.
🔄 Circular Economy Contribution
- Keeps materials in use longer through durable products.
- Encourages responsible consumption and eco-conscious living.
- Demonstrates how luxury can be regenerative rather than extractive.
Kheoni is more than a skincare and wellness brand — it is a movement for responsible luxury. By intertwining nature, communities, and consumer well-being, Kheoni proves that business success can go hand in hand with ecological regeneration and social empowerment.
Contact Information
Founder: Ashwajeet Garg
Company: Kheoni Ventures Pvt. Ltd
Address: 6th Floor, 5A Next Treasure Island, Regal Chauraha, Indore, 452010, Madhya Pradesh, India
Email: ashwajeet@kheoni.com