Sprite’s label-less packaging
State | Country: Great BritainLink: Coca-Cola, Great Britain a Vision for the future In early 2024, Coca-Cola Great Britain, in partnership with Coca-Cola Europacific Partners (CCEP), launched a transformative packaging initiative: Sprite bottles without labels, dubbed as “Naked Sprite Bottles.” This innovation marks a significant pivot in packaging design for consumer goods, and aligns with …