State | Country: India
Titlam Crafts — a transformative initiative that upcycles textile waste into handcrafted products while empowering rural women artisans. By blending sustainability with traditional Rajasthani art forms, they address climate action, reduce textile waste, and provide dignified livelihoods to marginalized communities.”
Through their work, discarded fabric offcuts and surplus materials are repurposed into sustainable toys, accessories, home décor, office supplies, and apparel. Each piece embodies circular economy values and celebrates embroidery, tie-dye, and aari taari, preserving cultural heritage while driving social and environmental progress.
The Problem
India generates 7,800 kilotonnes of textile waste annually, with factory offcuts and surplus fabrics forming a significant portion. Most of this waste ends up in landfills, releasing greenhouse gases and depleting resources.
Simultaneously, rural unemployment, especially among women, remains a pressing issue. Many lack access to dignified work opportunities and economic independence, despite possessing traditional craft skills.
Titlam Crafts bridges these challenges by upcycling textile waste into sustainable products, reducing landfill burden while creating livelihoods for rural women artisans.
Circular Economy Alignment
Titlam Crafts demonstrates the circular economy in action:
- 🔄 Upcycling Waste: Repurposes discarded textiles into sustainable, durable products instead of letting them pile up in landfills.
- 🌱 Resource Conservation: Reduces demand for virgin textiles, conserving water, energy, and raw materials.
- 👩🎨 Empowering Communities: Trains rural women in embroidery, stitching, and painting to transform waste into value-added products.
- 🎨 Preserving Heritage: Revives and sustains traditional Rajasthani crafts by integrating them into modern, eco-friendly products.
- ♻️ Zero-Waste Products: Designs innovative items such as reusable sanitary pads and sustainable toys, reducing both fabric and plastic waste.
By linking environmental preservation with cultural heritage and social inclusion, Titlam Crafts offers a truly regenerative model.
Impact
🌍 Environmental
- Upcycled 11,500+ kilograms of textile waste, diverting it from landfills.
- Reduced greenhouse gas emissions by cutting waste and lowering resource use.
- Promoted resource efficiency through reuse of fabrics and creation of zero-waste products.
👩👩👧 Social & Economic
- Empowered 142 rural women artisans from Jaipur’s outskirts with training and dignified work.
- Improved livelihoods, economic independence, and living standards for artisan families.
- Built community resilience by turning women into self-reliant entrepreneurs.
🎨 Cultural
- Revitalized Rajasthani craft traditions (embroidery, tie-dye, aari taari).
- Blended traditional art with sustainable innovation, keeping heritage relevant for new markets.
Titlam Crafts is more than a brand — it is a movement. By turning textile waste into beautiful, functional, and durable products, it demonstrates how creativity and circular design can address waste, climate change, and unemployment.
With every handcrafted item, Titlam Crafts tells a story of waste transformed, women empowered, and traditions preserved — a story of how circularity can inspire both environmental sustainability and social justice.
Contact Information
Founder: Bharti Singh Chauhan
Company: CarversIndia Trades LLP
Address: 7, Sitarampuri, East Govind Nagar, Amer Road, Jaipur – 302002
Email: bhartisinghchauhan@pls-ngo.org
Phone: +91 99800 00000
Website: www.titlam.org