State | Country: India
Attero is India’s leading e-waste and battery recycling company. By combining advanced technology with sustainable practices, they extract critical, precious, and rare earth metals from discarded electronics and end-of-life batteries, while reducing environmental footprint and greenhouse gas emissions.”
Attero operates across both consumer and industrial ecosystems:
- Selsmart (B2C): A consumer-facing platform enabling individuals to sell their end-of-life electronics for safe recycling.
- Metal Mandi (B2B): Supplies high-quality recovered and refined metals to industrial clients, closing the loop in the supply chain.
Through partnerships with government agencies, compliance with global standards, and in-house innovations, Attero leads the charge in formalizing and scaling scientific e-waste recycling in India.
The Problem
India is one of the world’s fastest-growing generators of e-waste and battery waste, presenting a multifaceted challenge:
- ⚠️ Toxic Informal Sector: Unscientific recycling methods (often handled by women and children) cause health issues such as cancer, respiratory illness, and skin deformities.
- 🌍 Environmental Hazard: Hazardous substances like lead, mercury, and cadmium contaminate soil and groundwater when dumped.
- ⛏️ Resource Loss: Valuable materials like gold, silver, cobalt, and rare earth elements are lost in waste streams.
- 🌐 Geopolitical Vulnerability: India imports most of its critical metals, leaving supply chains exposed to trade wars and geopolitical tensions.
Attero addresses these issues by providing formal, scientific, and high-yield recycling solutions that reclaim valuable resources while reducing pollution.
Circular Economy Alignment
Attero embodies circular economy principles by transforming e-waste from a liability into an asset:
- 🔄 Reuse & Refurbishment: Extends the lifecycle of electronic products where feasible.
- ♻️ Recycling & Recovery: Extracts 22+ metals (including precious, rare earth, and critical metals) from e-waste and batteries.
- 👩💻 Consumer Participation: Through Selsmart, individuals directly contribute to resource circularity.
- 🏭 Industrial Circularity: Metal Mandi provides industries with recycled metals, reducing demand for virgin mining.
- 🌱 Environmental Efficiency: Reduces emissions and energy use compared to mining-based production.
- 🤝 Policy Engagement: Works with regulators to strengthen formal recycling ecosystems and replace informal, unsafe practices.
This model exemplifies how a linear “take-make-dispose” economy can be replaced with a closed-loop, resource-efficient system.
Impact
🌍 Environmental Impact
- Reduced landfill waste by recycling large volumes of e-waste and batteries.
- Prevented toxic leaching into soil and groundwater.
- Reduced greenhouse gas emissions associated with virgin mining and refining.
⚒️ Resource Impact
- Recovered critical metals like cobalt, lithium, and rare earth elements, reducing dependency on imports.
- Strengthened domestic manufacturing supply chains for electronics, EVs, and renewable energy.
👥 Social Impact
- Formalized waste management processes, reducing reliance on hazardous informal recycling.
- Protected vulnerable workers (especially women and children) from toxic exposure.
- Increased consumer awareness of responsible recycling practices.
💡 Economic Impact
- Created a stable, domestic supply of critical materials.
- Reduced import dependency, supporting national resource security.
- Promoted green growth by aligning economic benefits with environmental responsibility.
Attero Recycling proves that waste is a valuable resource. By combining advanced recycling technology, consumer engagement, and industrial integration, Attero has built a circular model that reduces environmental damage, enhances resource security, and safeguards public health.
As India’s demand for electronics and batteries grows, Attero provides a blueprint for sustainable, scalable, and responsible waste management that contributes directly to a cleaner and more resilient economy.
Contact Information
Founder: Nitin Gupta
Company: Attero Recycling
Address: Block A, A-72, Sector – 64, Gautam Buddha Nagar, Noida, Uttar Pradesh 201301
Email: nitin@attero.in
Phone: +91 98991 52530