State | Country: India
SampApp, a gamified mobile application designed to inspire sustainable waste management habits across Indonesia. By combining education, community engagement, and interactive features, they make learning about waste both accessible and engaging.”
Launched by Yayasan Veritas Edukasi Lingkungan, SampApp acts as a digital hub for waste management education. With gamified elements such as scores, avatars, and levels, SampApp motivates users to adopt sustainable practices while connecting them to forums, events, volunteer opportunities, and workshops. Its focus on schools, universities, and younger generations makes it a critical tool for building a future-ready culture of environmental responsibility in Indonesia.
The Problem
Indonesia faces a waste management crisis driven by:
- 🚯 Low awareness & education: Limited public knowledge about proper waste disposal and recycling.
- 🗑️ Overfilled landfills: High waste generation, limited segregation, and poor infrastructure.
- 🔥 Unsustainable practices: Illegal dumping, open-pit burning, and poor sorting leading to pollution and high methane emissions.
- 🌊 Marine debris: Indonesia is among the top contributors to ocean plastic pollution.
The root cause: lack of accessible, localized education. SampApp fills this gap by offering scalable, cost-effective learning in local languages, designed to change behavior at the individual and community level.
Circular Economy Alignment
SampApp plays a unique role in embedding circular economy principles by focusing on education — the foundation of systemic change.
- 📚 Knowledge as a Resource: Provides accessible, gamified learning that raises awareness about waste, recycling, and sustainable consumption.
- ♻️ Behavior Change: Encourages responsible consumption and waste disposal habits, reinforcing waste hierarchy principles (reduce, reuse, recycle).
- 🌱 Community Engagement: Supports CSR initiatives, schools, and village-level programs with scalable digital infrastructure.
- 📊 Data for Circular Policy: Collects behavioral and educational data, offering insights for municipalities and organizations to improve sustainability strategies.
- 🧭 Guiding Mindsets: Instills a circular economy “mental framework” in users, teaching them to question consumption choices and disposal methods.
By transforming education into action, SampApp fosters long-term behavioral shifts that support a circular and sustainable Indonesia.
Impact
🌍 Environmental Impact
- Reduces reliance on unsustainable waste practices (burning, dumping).
- Potential to reduce methane emissions through improved landfill diversion.
- Supports long-term reductions in marine debris and pollution.
👥 Social Impact
- Engages youth and communities in sustainability education.
- Builds a culture of shared responsibility and collaboration.
- Provides opportunities for volunteerism and civic engagement.
📊 Measurable Impact
- Number of downloads and certified users who complete curricula.
- Research ongoing for indirect impact metrics: waste prevented, habits ingrained, and carbon footprint reduction.
🌐 Alignment with SDGs
- SDG 4: Quality Education
- SDG 11: Sustainable Cities & Communities
- SDG 12: Responsible Consumption & Production
- SDG 13: Climate Action
SampApp demonstrates how digital tools can empower local solutions to global challenges. By gamifying sustainability education, it makes waste management accessible, engaging, and measurable. More than an app, SampApp is a movement for behavior change, building the foundations for a cleaner, greener Indonesia.
Contact Information
Founder: Benedict Wermter
Organization: Yayasan Veritas Edukasi Lingkungan
Address: Jl. Raya Tenggilis Mejoyo No.34C Surabaya, Jawa Timur, 60292
Email: benedict.wermter@vel.earth
Phone: +62 813-8891-4545