State | Country: India
Recycle Pay, the clean-tech dry waste management initiative of Ceiba Green Solutions. They are a smartphone application that incentivizes and monetizes waste segregation and recycling. By offering on-demand, free pickup services, transparent pricing, instant payments, and options to donate or shop for single-use plastic-free products, they make waste management rewarding and accessible.”
Recycle Pay aims to solve India’s growing municipal solid waste (MSW) challenge by enabling micro-segregation at source, while also empowering households, institutions, and businesses to contribute to climate action through their daily choices.
The Problem
India’s waste management challenge is rapidly escalating:
- 🌍 Global Trend: The World Bank estimates global waste generation will rise to 4 billion tonnes by 2050.
🇮🇳 India’s Reality: MSW has increased by 133% in recent years. Of the total waste generated, only 75–80% is collected, and just 22–28% is treated; the rest ends up in open landfills, releasing dangerous methane emissions. - 🗑️ Improper Disposal: Low segregation rates and poor collection systems worsen environmental and social impacts.
Recycle Pay addresses these issues by using digital technology, behavioral nudges, and inclusive collection models to make recycling more transparent, traceable, and rewarding.
Circular Economy Alignment
Recycle Pay integrates circular economy principles directly into its business model:
- ♻️ Waste as Resource: Promotes micro-segregation, recycling, co-processing, and recovery of dry waste streams.
- 📲 Digital Innovation: Leverages a mobile app for convenience, tracking, and behavior change.
- 🌱 SDG Alignment: Contributes to SDG 8 (Decent Work), SDG 11 (Sustainable Cities), SDG 12 (Responsible Consumption), and SDG 13 (Climate Action).
- 👩👩👦 Social Inclusion: Employs low-income youth from rural communities as EV-based collection agents, creating local employment and equitable growth.
- 🚛 Sustainable Logistics: Uses electric vehicles to minimize carbon footprint during collection.
By making waste segregation convenient, financially attractive, and socially inclusive, Recycle Pay strengthens local circular ecosystems.
Impact
📊 Key Achievements (till date):
- ♻️ Waste Diverted: 173,336.566 kg of waste recycled.
- 🌍 Carbon Savings: 534,279 kg of CO₂
- 🌳 Forests Preserved: Equivalent to 133,569 trees saved.
- 👥 Lives Impacted: 26,720 people directly benefited.
- 🚛 Collection Drives: 40+ awareness and collection events conducted.
- ⚡ Green Logistics: EVs covered 15,000 km in waste collection operations.
These measurable impacts highlight how tech-enabled waste management can simultaneously reduce GHG emissions, protect ecosystems, and support inclusive livelihoods.
Recycle Pay demonstrates how digital innovation and community engagement can solve one of India’s toughest environmental challenges — waste management. By rewarding segregation and recycling while building a socially inclusive workforce, it creates a model that is scalable, replicable, and deeply aligned with circular economy values.
With technology, transparency, and incentives, Recycle Pay is helping build a future where waste is no longer discarded, but valued as a resource.
Contact Information
Founder: Neelima Mishra
Company: Ceiba Green Solutions (OPC) Pvt. Ltd.
Address: Plot No. 2348/56, Smaranika Niwas, Jasupur, Balianta, Bhubaneswar, Odisha – 752100
Email: neelima@ceibagreen.com
Phone: +91 76558 92808