In today’s time, investing in expensive designer brands has become quite trendy, and some might also consider it a pivotal social standard. People with newborn children are constantly buying new clothes and fads because their children outgrow their clothes pretty quickly. At an estimate, a parent with a newborn child goes through 280 pieces of children’s clothing exclusively in the first two years after their baby is born. This massively contributes to the accumulation of the ever-increasing landfills. This is why Circos was born.  Circos is an online service where you can borrow children’s clothing and maternity clothing to accommodate your taste, budget, and style. This service ensures high-quality clothing to be used to its full potential. An average of 8 to 10 families cherishes the same piece of clothing, prolonging the life cycle of the product. After being utilized to its full potential, it is then recycled into something new.

Eric Bouwer says, “We want to achieve the opposite of the fast-fashion business model. Instead of stimulating the production of large quantities of low-quality clothing, which are quickly thrown away, we want to motivate clothing brands to start making high-quality clothes again – clothing that lasts longer is worn by several people, and ultimately generates more money through subscriptions.” Circos has partnered with major brands like Adidas, and bring their own brand Vigga to the market, to provide a wide variety which won’t gamble with the baby’s style and comfort. This also is financially liberating for the parents as they can receive the same quality at a much cheaper price. With a Circos subscription, you can savor your clothes with approximately 80% less carbon footprint. One single Circos member reserves 6 kilograms of CO2, 242 liters of water, and 0,3 kilograms of cotton every month. Imagine how much all the members using Circos collectively must save every month. Circos use the company Wastebased for their delivery service. Their mailers are carbon negative and made from corn starch. They can efficiently be turned into compost in a period of 6 months. Circos circular model proves that we can still enjoy a quintessential lifestyle while preserving the environment.